I read this article about how this lady was out with her son on Father’s Day and noticed that all of the women were shopping every where but Best Buy, and why?
Read her article for more details. In the short of it all, once again, Best Buy makes worst for their customers and are not helpful to them at all.
According to the article, lack of context / connection / simplicity are basically the main factors that women don’t want to shop there, even for their husbands or fathers or that guy in their life.
Best Buy and their employees are good about announcing and stating the facts that people can read (specs) but they are not good about connecting with the customers to break down how pretty something looks or how smoothly something runs.
For a camera, instead of reading the specs that the customer already read to themselves, how about telling how nice the camera shoots photos up close or what special filter the lenses have. For computers, share what programs look wonderful on the screen – if it’s photo specific or a computer for writers or gamers. Those things…those things that help SELL the item.
As Dan and I were having a discussion at lunch over this, specs don’t matter any more, they want details…and that’s a huge reason why Apple wins over their customers because they have it.
Most Best Buy employees are like retail employees, most aren’t in it for the career and most are only in it for the money. So, they point to or make a point to mention what the customer already knows (ie: what they can read), instead of taking the extra step to find out specific things about the item to make a sale.
Two suggestions mentioned in the article, I don’t really agree with.
This may be sexist, but, I do not think that Best Buy needs to cater to just women or just men. It’s a man’s thing – that new ole technology – tvs, gaming, computers, etc. Yes, I am a woman and I like technology to a certain point that I want something cute that works, or something that works and is cute, y’know?
Sure, you want to add feminine to the menu at Best Buy? When the lady wants to buy a computer, add a pink USB drive and pink computer cover. Or, a pink phone case for her phone. Or, whatever color they want. But I think they already have a small selection – so it’s pretty moot talking about it.
But I do agree that they need to really clean it up with all of the return policies and prices and everything else wrong with Best Buy.
“Protecting themselves from customers” – it’s a dead giveaway that due to high loss prevention numbers, we allllll know that people steal and it’s a bad, bad, bad idea NOT to protect your company models/items. Why wouldn’t you want to try to save your stuff from being stolen?
This is anywhere, pretty much, that the employees DO focus too much on trying to catch people who are stealing (or who aren’t but everyone is apparent suspect) and not truly caring enough to help someone. I get annoyed so much every time walk around every single corner and get an employee asking ,’you finding everything okay??????’ It’s like, ‘yes, five of you have been here asking that same thing. Please let me shop. Help me when I actually need to be helped.’
But it all goes back to how Best Buy is failing and things won’t be fixed.