As I was looking through the LinkedIn articles I had on my iPhone app, I saw THIS article and became interested enough in writing about it.
Basically what the article is saying that Sears is becoming more like Best Buy – a retailer whose been around for a while – and now is in trouble (or, should say, has been for a while) in this shaky economy.
Back a few years ago, in my retailing career, I used to work inside Sears’ Lands End. Let’s just say straight out – I hated Sears. Our Sears was always portrayed the same way – hot, very hot, and slightly uninviting. It was where the “older” crowd went. Sears was the place where the crowd walked through to get to the other side of the mall but never to really stop around and look. It wasn’t hip enough for 2/3rds of the mall goers.
Remember Montgomery Wards? This will be Sears in a couple of years. In my opinion, Sears isn’t making it as a large box store any more. They lack fashion and focus and they just can’t keep up with today’s market.
Now, I must say I haven’t been in a Sears in a while and haven’t even looked online to see what they have to offer — but I am saying this from experienced. As suggested in the article linked above, they should find focus in on their tool and housewares departments. Often when I think about Sears, I think about appliances, so?
Best Buy. Oh boy, Best Buy. Okay, so I admit we go to Best Buy to look around and possibly get something if it’s… NOT *any where else* if we need it like asap or if we come across a great, quick deal.
Best Buy is a repetitive box store that will soon be obsolete. Their prices are way too high and the online retailers are often the competitors (regardless of what people think about this). Do you have a list of electronics to get or dvds or accessories? Well, look online first at Amazon or NewEgg – boom! You’ve found a much better deal about half off or more. Need a computer fixed? Yep. Don’t go to Best Buy’s rip-off Geek Squad, go to someone local for a lower cost or for free. Seriously. If you’ve been going to get your computer fixed (or simply looked at) by Best Buy, you’re soooo getting ripped off.
Prices within retail need to reflect the economy. You’re in competition with a whole lot more companies when people have to scrape by and decide on where to spend. What will YOU do Best Buy or Sears to get customers to walk in and spend their money in YOUR store?
Fix your outdatedness. Change. Make more changes. Turn your companies around because soon.. you probably won’t be around to do much more.